About us


GBV Fashion is your partner for fashion accessories and promotional items. Our activities mostly take place in China. Below you find a brief introduction of our company, including our history and where we are today.


A brief history

GBV Fashion started as Gronilux BV. The company was founded in 1950 in Groningen, in the northern part of the Netherlands. Originally the company was selling luxurious interior items. GROnilux LUXurious items.

In 1975 the company started to buy imitation jewelry in China and started to wholesale in the Netherlands.

In order to be close to the buying market, the company founded their own representative office in China in 2000.


At the moment our Dutch office is located in Schijndel, in the southern part of The Netherlands. We have a representative office in Minsk covering the Russian federation and other CIS-countries.

In China we have five colleagues who handle the local contacts with our business partners, such as suppliers, testing companies and shipping agents. They control the complete follow up for all orders, including goods control and logistics.


Why choosing GBV Fashion as your partner?

Because of our office in China, we have excellent access to all kinds of buying markets. By communicating in their own language we are able to build good and long-term business relationships with our local partners.

We don’t make a standard collection for all customers. Instead of this we work closely with our customers on a collection that fits best to their needs. Besides this, we also do OEM products for our customers. Every season we make our own previews, showing the latest trends and highlights in fashion accessories. We gladly share this information with you!

We deliver a total, shop-ready product and if necessary including various kinds of display materials, care labels, price cards and other things you require as a customer. With many years of experience we take care of packing instructions, testing, quality-control, approval and production samples, on-time-delivery, customs export documents and logistic services. This way we can offer a total service.

GBV Fashion finds safety and quality very important. Our products are tested by different companies as SGS, TUV and Intertek. We produce according to REACH regulations and we are familiar with the BSCI code of conduct. We audit our suppliers (in cooperation with our customers) on a regular basis. Due to the multiple checks and quality-controls during the process, we guarantee to deliver according (to) your requirements.

Our customers

Our customers are mainly located in The Netherlands, Belgium, France, Germany, Sweden, Denmark, Poland and The Russian Federation.